Red Bull Supernatural Set to Crown Best All-Around Snowboarder in All-Mountain Freestyle Competition

Baldface Lodge sets the stage for Travis Rice’s latest brainchild, the dream snowboarding run Feb. 3-8th

Santa Monica, CA (January 12, 2012) – The brainchild of snowboarding icon Travis Rice, Red Bull Supernatural is a first-of-its-kind backcountry competition designed to challenge, then crown the best all-around snowboarder on the planet. The event brings together today’s best video part stars alongside the kings of the contest circuit for a one-day freestyle competition. With three distinct sections of the course designed to both show off each athlete’s strength and various disciplines of the sport, Red Bull Supernatural aims to serve-up a run beyond anyone’s wildest dreams.

This ultimate snowboarding run is located within the 32,000-acre tenure of Baldface Lodge, one of Canada’s preeminent backcountry snowcat operations. Deep in the Kootenay Mountains of British Columbia, the 45+ degree slope nicknamed “Scary Cherry” is host to over 80 man-made features which took a crew of loggers five months to construct. Once snow accumulates on the features, a series of tree-line jumps, pillow lines, and more will emerge in the upper section of the course challenging even the most seasoned backcountry riders. The middle section will be host to an extra wide super-kicker where fresh powder landings will be kept intact so all the riders can throw huge, progressive tricks. And in the lower section of the course, a jib and rail garden will provide the final on-hill playground.

“An event like Red Bull Supernatural calls upon all necessary skills; the ability to ride natural terrain, to navigate down big mountain lines, to ride powder, pillows and adverse, crazy obstacles. Most importantly the course will call on one’s freestyle knowledge and experience forcing riders to integrate that into one’s all-mountain riding,” says Travis Rice.  Rice adds, “Running an event like this, we’re hoping to see riding that in one contest run contends with and challenges the video part segments that come out every year.”

The single day competition will run on only one of the six potential waiting period days during the February 3-8th window, ensuring the event takes place under only the best possible conditions – a mix of deep powder, good sunlight, and safe conditions. Judges will base scores on overall impression, and hope to see lines that contend with even the best video parts, which Rice calls, “the control by which the state of snowboarding and progression is compared from year to year.”

“The contestants are basically on a cat-boarding trip. They’ll be shredding lines, eating good food, hanging out, playing ping pong and enjoying each other’s company that week. And then they get to have a wicked contest on the nicest day of the week!” says Jeff Pensiero, Owner of Baldface Lodge. Pensiero continues, “It’s a snowboarding contest that will truly determine the best all-around snowboarder in the world. I’m excited to see the different aspects of snowboarding represented and riders competing on this custom-made stage.”

For photos, video and updates on Red Bull Supernatural, please visit www.redbullusa.com/supernatural. For fans in the U.S., tune-in March 31st to catch the two-hour Red Bull Supernatural special airing nationally on NBC from 1-3pm EST.  The event airs as part of a new sports programming block called the “Red Bull Signature Series,” which features the most progressive snowboarding, mountain biking, freestyle motocross, skiing and BMX events. For more information, visit www.redbullsignatureseries.com.

About Dina Mishev

A graduate of Northwestern University with degrees in Math and Economics, Dina Mishev moved to Wyoming for a year immediately following college. Dina's writing career started shortly after her arrival in Wyoming when the Jackson Hole News hired her to write a bi-weekly column about 20-something life in the valley. Five years later Dina was interning and writing for Outside magazine. Today she writes about travel, sports, adventure, gear, art, people, and lifestyle topics for Outside, Outside Online, National Geographic Traveler, National Geographic Adventure, Big Sky Journal, Western Art& Architecture, Sunset, Cooking Light, United Hemispheres, Wyoming Tourism, Arizona Tourism, and Mobil Travel Guide. Assignments have taken her from spas in Africa to granite cliffs in Tasmania.